The Confidence Masterplan’s branding + logo design + website refresh

Identity + Branding + Website Refresh
Alan needed an identity for his confidence coaching service that could be rolled out across his website as well as used on printed material. He was very keen to have a logo with a strong idea behind it, with dark blue as a predominant colour for his branding. I designed a logo incorporating a cat with the shadow of a lion, expressing inner confidence, with clean and crisp typography. I then rolled the branding out across his website, to give it a complete new look with added functionality for an improved user experience.

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